Waiheke Island of Wine

Annual wine map and visitor guide for Waiheke Winegrowers

Designed and produced annually since 2008, Waiheke Island of Wine is an A2 map and visitor guide folding to DLE format. Produced for Waiheke Winegrowers, it combines detailed cartography, winery listings, visitor information, editorial content, infographics and advertising within a compact publication intended to work both as a practical island guide and as a promotional piece.

Each edition involves updating the map and a substantial amount of changing information, developing graphics and information displays, and managing the layout through to print production. Working with the marketing manager, supplied vineyard material is edited and rewritten for length, typographic consistency and a coherent tone of voice across the publication. The result is a fairly complex mix of mapping, information design, editorial judgement and production that has evolved continuously over many editions.